Art Direction
In this fall/winter campaign I've explored motion brushes to express the energy of Energetics, an international sporting goods retailer that has presence in 65 countries.
For the art direction of this in-store videos, I've created something playful to highlight the joy in exercising. Sketch lines, strokes and brushes following paths along the scenes to celebrate and enhance motion.
The Autumn Colours
As a sub-brand, Energetics has little presence when it comes to identity, always absolving the institutional colors of the Intersport group. To create unity, I've suggested a different color set for the whole campaign; from the ambience to the tech videos we sticked to a palette that embraces the coldof the season but also celebrates warm and joy. The result is a cohesive campaign that can be recognizable by far from the colors.
Product Features
For product highlight, I've develop a simple design system to construct over 32 versions, working with a team that used guidelines to build amazing motion effects.
Workflow Enhanced
To turn this into a usable design system, I've used Figma as our project library. Components with different properties get in action to make our work faster than never. We constructed almost 177 screens to create color and component combinations, ensuring cohesive design choices trough all the 32 format versions.
Team
Agency TB Munich
Client Intersport/Energetics
Creative Direction Alan Alves
Art Direction Phellipe Wanderley
Motion Designers Estudio Colateral and Ricardo Labella
Video Editing
Chris Bennish
Vitor Hanselman